SME · Small, Medium Enterprise Businesses · Success Made Easier with
SAM AI
One AI system
for your whole business.
SAM AI it's Your AI Business Partner
Imagine if your AI business system already had...
One System. One Sign-In.
No more broken pieces, tech confusion or juggling apps. Everything your business needs — connected, organised and ready.
Your AI Team — Pre-Built & Ready to Roll
When Betty doesn't show up, Sam AI picks up where she left off. Skilled AI agents, always on, never absent.
Automate Everything That Slows You Down
Sales, marketing, operations, tasks and your team — streamlined and running inside one powerful system.
Everything at Your Fingertips
One-click access to your entire business. No more apps that don't talk to each other. AI-powered central control — always in reach.
Built for Every Business. Personalised for Yours.
Every business shares the same core needs. Sam AI gives you the complete foundation — then you make it your own. Simple. Fast. Effective.
A Complete Business Ecosystem
Not just software. Sam AI is your CRM, your operations hub, your AI team and your growth engine — all in one place.
The world behind Sam AI
You are never building alone.
You never were.
Imagine having a global community of millions — working quietly behind your business, every single day.
The smartest thing any builder can do is not reinvent the wheel. Sam AI is built on Odoo — one of the world's most powerful open source business platforms, trusted by over 14.5 million users globally. That means the foundations of Sam AI have already been tested, refined and battle-hardened by millions of businesses just like yours.
Open source means a global community of developers, businesses and innovators continuously improving the platform — at no extra cost to you. We tapped into that community to build automated workflows, a fully configured mobile app, and a complete business ecosystem. Nothing bolted on. Everything built in.
Where most software companies start from scratch, we started from strength. We took the best of what the world had already built — and configured, polished and personalised it specifically for small and medium enterprises ready to grow.
The result is Sam AI — not just one piece of software, but every piece of software your business needs, tied together, ready to go, backed by a global community and delivered as one seamless system from day one.
"Why build a house brick by brick when the world's best architects have already drawn the plans — and handed them to you for free?"
The philosophy behind Sam AI
"I've spent my working life building businesses — from software and online ventures to heavy manufacturing
and everything in between. I've generated in excess of $35 million in revenue, led teams of over 100 people,
and operated across more industries than most people attempt in a lifetime.
And across every single one of them, I kept coming back to the same truth — every business needs the same
core systems and structure. What changes is the moment you realise your current systems are no longer
working with you. I've felt that pain more than once.
That's what led me to Odoo over 13 years ago. One platform I could customise, grow with and make my own.
Now with AI transforming everything faster than any of us expected, I brought it all together.
I get what it takes to build a business. That's exactly why I built Sam AI — because SME business owners
deserve success made easier."
Anthony Gardner · Founder, Sam AI · SME.EC
The Journey
From day one to done —
here's how it works.
Three steps. No complexity. No guesswork. Just your business — set up, running and growing on one powerful system.
You don't start from scratch. Sam AI comes pre-built, pre-configured and ready. We map it to your business and you're live faster than you think.
Your CRM, operations, AI agents and automations — all connected, all running, all in one place from day one. No juggling. No gaps.
You focus on growth. Sam AI handles the rest — and Community Sam keeps getting smarter so your system keeps improving long after you launch.
Step 1 — Setup
Configured for your business
Every module, workflow and automation mapped to how your business actually runs. Not a generic template — a system built around you.
Step 2 — Go Live
Everything connected from day one
CRM. Sales pipeline. Operations. HR. Finance. AI agents. Mobile app. All live, all talking to each other, all in one sign-in.
Step 3 — Keep Growing
A system that evolves with you
Community Sam is continuously learning, improving and expanding. The system you have today will be smarter tomorrow — automatically.
The reality no one wants to say out loud
AI is growing so fast right now —
if you don't keep up, I'm not sure you ever will.
Simple. Transparent. No surprises.
Choose your path
to success made easier.
Three ways in. One destination. Pick what suits where you are right now — you can always change your mind later.
Option 1 — Self Starter
Do It Yourself
You're capable. You've got a team. You just need the right system.
Cancel any time. No lock-in.
- ✦Full Sam AI platform — everything included
- ✦All 30+ business apps connected
- ✦AI agents pre-built and ready
- ✦Automated workflows templated
- ✦Mobile app included
- ✦Community Sam updates — always improving
- ✦You configure, personalise and make it yours
Option 2 — Most Popular
Done For You
Hand it to Lara. She'll build it right. You focus on your business.
Plus $97/month platform subscription.
- ✦Everything in DIY — plus:
- ✦Lara personally sets up your entire system
- ✦Your data loaded and structured correctly
- ✦Workflows built around how you actually work
- ✦Full personalisation — your business, your way
- ✦14 years of platform knowledge working for you
- ✦Handover session so you know exactly where everything is
Option 3 — Elite
Work With
Anthony
For those who want more than software. This is strategy, mentoring and acceleration.
I value my time highly. This program reflects that.
- ✦Everything in Done For You — plus:
- ✦Direct access to Anthony Gardner
- ✦Fast track mentoring — 8 business owners maximum
- ✦35+ years of real business experience
- ✦Strategy, systems and success — together
- ✦Your success made easier, faster than you thought possible
Not sure which is right for you? Start with DIY. If you decide you want Lara's help or Anthony's mentoring, you can upgrade any time. The platform is the same — it's simply about how fast and how supported you want your journey to be.
Simple. Honest. Ready.
Everything you need.
One ridiculously simple price.
No hidden fees. No complicated tiers. Just one complete business management system — up and running for less than you spend on subscriptions you forgot you had.
Monthly Subscription — Everything Included
Honestly? I'm probably charging too little.
— Anthony Gardner, Founder
Choose how you want to get set up
Option 1
Do It
Yourself
Everything is there and ready. Your systems, your structure, your buttons — all configured for your business model. It's simpler than you think. You or your team jump in and make it yours.
Get Started →Option 2
Done With
You
We walk through it together. Your data, your workflows, your personalisation — guided step by step so nothing gets missed and everything feels exactly right for how you work.
Book a Session →Option 3 — Most Popular
Done
For You
Hand it over. Lara takes care of everything. Your data loaded, your workflows built, your system personalised and polished — ready to go. You just show up and run your business.
Talk to Lara →The person behind Done For You
Meet Lara — 14 years in.
Knows this system inside out.
Lara has been working alongside Anthony for 14 years and knows this platform better than almost anyone — some days better than Anthony himself. When you choose Done For You, you're not getting a support ticket. You're getting a real human who genuinely understands your business, takes the setup off your plate entirely and makes sure everything is configured exactly the way you need it.