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SME · Small & Medium Enterprise

Success Made Easier

In the age of AI, it's never been easier. Introducing SAM AI.

Get your life back. AI runs the admin, your people do what only people can do.

AI Savings · and counting
A$380K a year

in management, office, sales, engineering and IT roles SAM now covers in our founder's own businesses.

Sam, your AI assistant, works tirelessly, day and night, so the people on your team have more time for what only they can do.

90 seconds: Sam explains Our 5S Foundations
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Sam here. Your AI business partner.

Sam, the SAM AI business partner
Sam Your AI business partner

I'm the team you can't afford to hire, working day and night inside your business.

I remember everything about your business, bring the right specialist to every job and draft the work while you sleep: emails sorted, quotes priced, invoices chased and calendars planned.

You stay in charge. Nothing goes out until a person says yes, and every hour I give back is time your people spend on customers, judgement and growth.

Simplify Automate Manage Scale

Created with AI, end to end

Everything you see here was built with SAM AI.

The page, the quiz, the training and the platform behind them were all created with AI, directed by our founder.

The page

Written, designed and built with Sam, from first draft to the live website.

The process

The quiz, the results email, the members' training and the call booking: the whole journey after the click.

The platform

SAM AI itself: the business system it all runs on, with its skills, workflows and department boards.

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SAM AI Helps You Every Day, In Every Way.

Sorts the inbox
Answers the phone
Flags every bill you owe
Chases overdue invoices
Prices quotes in minutes
Plans the service calendar
Checks work against industry Standards
Reconciles the bank
Writes video scripts
Drafts social posts
Picks today's search keyword
Turns videos into lessons
Finds new prospects
Builds workflows
Remembers every decision
Briefs you every morning

Experience You Can Trust

Real businesses

40 yrs

of our founder running and building real businesses, long before AI.

Proven, not theory

60M+

words of AI conversation and code behind this work, and counting daily.

Human Quality Control

By design

Nothing goes out without a person's approval: no message, quote or payment.

Meet the founder

Built by a business owner, for business owners.

Anthony Gardiner, founder of SAM AI

Anthony Gardiner has spent forty years running and building businesses, from the lean shop floor to a national manufacturer to founding Total Lifting. He built SAM AI to run his own businesses first. Now he helps other owners build theirs, the way they want them.

40 years in business Lean Founder, SAM AI
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Proven in a real business first.

A Total Lifting team member installing a goods lift on site
Total Lifting Goods lifts and workstation cranes

Before SAM was offered to anyone else, it ran our founder's own business.

Total Lifting builds goods lifts and workstation cranes to Australian Standards. It's real work with real customers and real deadlines, which made it the right place to prove what Sam can do.

Preliminary Engineering Calculations Performed Technical Quotations in Minutes, Not Days Email Management: AR, AP and Sales Enquiries Processed Field Service Technician Management

SAM AI Business Skills Optimized

Over 400 business skills, organised by department, so Sam brings the right specialist to every job.

SAM AI skills by department: Marketing 234, Sales 47, Service and Support 25, Operations 45, Human and AI Resources 30, Accounts and Finance 33, with Compliance, Diagrams and Automations and Software Development growing

One screen, the whole business

SAM Software
All Your Business Systems In The One System

Simplified

Every department on one board. See what's open, overdue or stuck at a glance.

Leveraging AI

Sam works the open tasks in every unit, day and night, and drafts the next step.

Human Quality Control

Red means a person is needed. Nothing goes out until someone says yes.

SAM AI department board: every business unit as a card showing open, overdue and stuck work, with set-up progress

Built To Make AI & Human Workloads Easier

Sam draws every workflow as a map. Each step is marked Automated, Person or Gap, so you can see exactly how much runs itself and where a human signs off.

Automated Person Gap 84% automated: our daily social episode
SAM AI workflow canvas for the Daily Social Episode: 84% automated, 21 automated steps, 2 person steps, 2 gaps

Every System, Every Process, Empowered By AI

Sales & CRM
Quotes & Orders
Accounts & Invoicing
Projects & Field Service
Inventory & Purchasing
Marketing & Social
Email & Inbox
HR & Team
Customer onboarding
Invoice processing
Expense approval
Recruitment
Quality control
Content publishing
Service scheduling
Bank reconciliation

Here's what happens next.

Take the 15-second quiz and you'll see what AI could save your team, in hours and dollars. You'll get free access to our 4-part SAM AI Automations Training, and you can book a call with our founder straight away.

Free · 15 second quiz · See The Savings

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SAM AI for Business · Simplify, Automate, Manage